NEWSLETTER

Honouring the legacy and foundation that built One Wednesday to a house-hold brand, Cassidy is leading the next chapter of growth. With a passion for apparel, lifestyle goods, and brand building, she brings a unique combination of operational expertise, creative strategy, and entrepreneurial vision to the company.

In 2018, she launched a consulting business supporting venture-backed startups and emerging companies in Vancouver. Across a diverse range of industries, she retained roles spanning across Operations, Sales, Public Relations, Marketing, and Corporate Development. This hands-on experience allowed her to develop a deep understanding of what it takes to build and scale businesses at every stage of growth.

Throughout her career, Cassidy has collaborated with more than 50 brands, working with organizations ranging from early-stage startups to publicly traded companies with valuations exceeding $100 million. Her broad exposure across industries has shaped a practical and adaptable approach to business strategy, taking into consideration market dynamics, geography, consumer behavior, competitive landscapes, and operational realities.

She is also the Founder of Casscade Creative, a marketing agency created to meet the demand for a more practical, results-driven approach to business development. With the belief that successful brands require both strategic thinking and creative execution, the agency continues to evolve alongside emerging technologies, changing consumer behavior, and new opportunities for innovation.

Today, Cassidy combines her diverse background in business operations, marketing, and brand development to guide One Wednesday's growth, with a focus on creating thoughtfully designed apparel and lifestyle products that inspire confidence, connection, and everyday enjoyment.